KANYE WEST
Kanye West is one of the most successful hip-hop artists in modern music history. He’s also one of the most controversial as his name has often been brought up in scandals. However, he was still able to produce music that appeals to a lot of people. In turn, he’s got a solid fan base that patiently waits for any studio album, tours, and even memorabilia that they can get their hands on. While it may be true that West has earned hundreds of millions from his music, he earned more from different endorsements and investments.
He has a running partnership with Adidas as Adidas gave him his own Yeezy brand. The Yeezy brand earned a $1.5 billion revenue in 2019 alone. In turn, he has made $154 million in royalty payment off of his Yeezy sales alone. The Yeezy brand has been one of fashion’s top-earning lines. West is expected to earn $2.2 billion over the next few years coming from Yeezy royalties. Unlike other sports and fashion brands, he owns 100% of his Yeezy brand. In turn, expect his current $3.2 billion net worth is expected to increase over the next decade.